1. With which element is exchange mechanism related?

2. Which one of the following is a marketing management philosophy?

3. Which one of the following is not a marketing mix?

4. Which one of the following factors is not relevant to price fixation?

5. For heavy equipment, which of the following channels is more relevant?

6. Which one of the following promotion tools has mass reach?

7. Mail order selling is a __ channel of distribution.

8. ___ is the deliberate action of an organisation for promoting goodwill between itself and the society.

9. ___ ensures that products reach the ultimate customers from the manufacturers.

10. ___ involves designing and producing container or wrapper of the product.