1. Marketing is called a ___ process because it involves interaction of buyers and sellers.

2. ___ is the marketing function which is concerned with informing the customers about the firm’s products.

3. Registering a trademark gives to the users.

4. Within 2 years of it’s inception, Bhavishya Limited has created a very positive reputation about itself and its products in the eyes of general public by participating extensively in various social welfare programs. Identify the component of promotion mixing described in the given lines.

5. Under which of the following conditions does a business need not maintain high level of inventory?

6. Hena is planning to set up a small manufacturing unit for manufacturing eco-friendly packaging material. She has decided to market her products through the conventional channel of distribution, which involves wholesalers and retailers. Identify the channel of distribution being adopted by the company.

7. Kannu has decided to sell her range of organic food products through her own retail outlets. Identify the channel of distribution being adopted by the company.

8. Under which of the following situations is a company not likely to fix a lower price for its product?

9. A salesman of a company dealing in pet foods is paid a fixed salary of ?20000 per month and furthermore, ?20 extra per unit of the product sold beyond the target sales. Identify the type of cost being described in the given example.

10. Identify the related function of labelling being depicted below as given on the pack of the chips. Business Studies MCQs for Class 12 with Answers Chapter 11 Marketing 4